Released on = April 20, 2007, 11:57 pm

Press Release Author = Bharat Book Bureau

Industry = Marketing

Press Release Summary = US demand to grow 6% annually through 2010

Demand for dental products in the US is forecast to rise 6.0 percent per year to
nearly $18 billion in 2010, aided by several factors including favorable economic
conditions and population trends, as well as a strong interest in cosmetic dentistry
applications. Healthy growth in the over 50 population will provide opportunities,
as older individuals are more likely to require repair and restorative dental
products, such as crowns, bridges or dentures, than other segments


Press Release Body = Dental Products & Materials industry forecasts to 2010 & 2015

US demand to grow 6% annually through 2010

Demand for dental products in the US is forecast to rise 6.0 percent per year to
nearly $18 billion in 2010, aided by several factors including favorable economic
conditions and population trends, as well as a strong interest in cosmetic dentistry
applications. Healthy growth in the over 50 population will provide opportunities,
as older individuals are more likely to require repair and restorative dental
products, such as crowns, bridges or dentures, than other segments of the
population. In addition, aging baby boomers are more likely to engage in cosmetic
procedures, such as whitening or veneers, in order to maintain a youthful
appearance. In general, consumers are becoming more aware of the benefits of
cosmetic dental procedures in part due to aggressive marketing. Cosmetic procedures
are also becoming increasingly important to dental professionals as these treatments
are highly profitable and allow practitioners to avoid interaction with insurance
companies, since cosmetic procedures are typically excluded from coverage. The
continued introduction of advanced over-the-counter dental products will also
provide opportunities through the forecast period.

Cosmetic dental products, implants to pace pro market

In 2005, professional dental products accounted for 79 percent of total dental
product demand. The professional dentistry industry continues to evolve from a focus
on repair (or "drill and fill") procedures to a focus on aesthetics, due in part to
the falling incidence of tooth decay as well as greater profit opportunities. As a
result, cosmetic dental products such as ceramic fillings, clear or tooth colored
orthodontic appliances, veneers and whitening gels will achieve above-average gains.
Implants will also achieve strong growth, not only for aesthetic purposes, but also
due to their use as an alternative permanent securing method for crowns, bridges and
dentures.

Product innovation, improvement key to value gains in consumer segment

Growth in the smaller consumer market for dental products will continue to be below
average due to market maturity, although there will be pockets of healthy growth
opportunities. In general, new product development is critical to gains in value
demand. For example, toothpaste demand grew in the mid-1990s, spurred by the
introduction of tartar control toothpaste, and more recently tooth whitening
formulations have provided growth momentum. Suppliers of both toothpaste and
mouthwash will continue to provide innovative or improved products, such as those
with whitening agents, natural ingredient formulations, antimicrobial additives,
odor fighting action and intense and more varied flavor offerings. The continued
introduction of advanced over-the-counter whitening products, including strips,
gels/liquids and gums, will also provide gains in the aggregate.


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